Built by Someone Who's Been in the Weeds
MarketingMinds was founded on a simple belief: most companies don't have a strategy problem — they have an execution problem. I built this consultancy to fix that.
From Biotech to Building Better Systems
I spent 7 years in biotech drug discovery before an MBA and a pivot landed me in marketing — doing everything from email to events to logo design at a company launching a new subsidiary. Then I implemented Pardot and Salesforce from scratch. That's when everything clicked.
I realized I wasn't just good at marketing — I was good at building the systems that make marketing work. That insight led me to a dedicated MarOps role at NICE, and eventually to founding MarketingMinds.
Operations Are the Foundation. Everything Else Is Built on Top.
When the foundation is right — processes, automation, data, and technology all working together — teams move faster, make better decisions, and drive consistent growth. That's what MarketingMinds is built to do.
I don't just advise — I build and implement. Every engagement ends with something real: a working system, a running process, a connected stack.
verything I build is tied back to pipeline and outcomes. Marketing efforts that can't be connected to revenue don't belong in the foundation.
I'm Typically Brought In When....
The team is growing but the processes haven't kept up. Manual work is everywhere and nothing scales.
Tools are underutilized, or disconnected. You're paying for platforms that aren't pulling their weight.
Leadership wants the data. The team spends hours pulling it from multiple sources. And even then, it doesn't tell the full story.
